If you are launching a new software solution now or later in the year, have a think about the collateral and marketing support you will need. Also think about your relationship with the analyst houses such as OVUM. There has been some great work done there recently and I'd be happy to share with you how best to take cost effective advantage of it. I'm an Associate Research Analyst who creates White Papers and is regarded as a specialist in helping new companies and solutions come to market. Find me on www.gandar.com
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